Friday 1 July 2011

How to Sell Jewelry Wholesale

If you are a creative person, with a great sense of style and flair, you may be able to start your own business – making and selling jewelry wholesale. Because people are so very unique, they want jewelry pieces that are unique – one-of-a-kind pieces that nobody else in the world owns! This desire can make you quite a bit of money – simply start your very own jewelry wholesale company.

You can easily order wholesale supplies from hundreds of companies around the globe online – at really low prices. It is important to keep up with how much each part of each piece of jewelry costs you, and to get a total cost of each piece, including any expenses that you had for having supplies shipped to you. With the total cost figured, you can easily set your prices by adding15% to the cost.

You can sell your pieces in a variety of ways. You can open your own online wholesale jewelry store, sell to local jewelry stores, rent booths at local flea markets and fairs, or advertise yourjewelry making skills and take orders for unique pieces. You can also sell your pieces onconsignment at boutiques.

You want to be known for your quality. Always select the highest quality gems and stones for your
pieces, and make sure that the craftsmanship is outstanding. Become exclusive, and more people will want to purchase your pieces – and never make any two pieces alike.

However, you can also go the other route and make hundreds of identical pieces, as they are ordered.  You do this by making one very unique, high quality piece, and showing it to your local jewelry stores. Ask them if they would like to order in bulk, then fill the order.

Another option is to do catalog sales. Make enough pieces to fill a small catalog, and take pictures of each piece. Write a description for each piece and then put together yourowncatalog using software and a good printer – or send the work to a print shop. You can send these catalogs out to a list that you obtain from a direct mailing list company.

This type of business does require creativity and skill, but it also requires the ability to market yourself and your jewelry. You need to have business cards printed, and also have catalogs and brochures printed as well to market your jewelry
wholesale business.

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How to Select Jewelry Wholesale Beads

When purchasing wholesale jewelry beads, you
must use care. You don’t want to end up with beads
that aren’t worth anything to you! Selecting beads
takes a lot of thought – we aren’t talking about
plastic beads that children use to make jewelry. We
are talking about quality beads used to make grown
up jewelry!

Avoid cheap plastic beads. This may be suitable for
some pieces, but it isn’t very durable – or very
pretty. Instead, buy glass beads or Lucite beads.
These are not only durable, they are very shiny and
pretty. They do not have the ‘cloudy’ look of plastic
beads.

Inspect the beads for imperfections if possible.
Beads that are ‘lopsided’ won’t do. Beads that are
chipped, broken, or scratched are useless. Don’t
purchase these beads no matter how cheap they
are!

Most jewelry wholesale beads are sold in bulk. In
this case, you probably won’t have the opportunity
to inspect the beads, so ask about the exchange
policy. Will you be able to exchange the beads that
are less than perfect? Depending on how the beads
are packaged and sold, and the policy of the
business selling the jewelry wholesale beads, this
may not be possible.

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How to Select Jewelry Wholesale

Selecting jewelry isn’t hard, when you can see it
and touch it. However when you purchase jewelry
wholesale, you often won’t have this opportunity
before making a purchase, since most of these
purchases are made online or through mail order.
This makes the selection process a bit harder.

Start by reading all of the information that is
supplied. Make sure that words like ‘gold plated’ or
‘faux’ are not used if you are looking for genuine
pieces. Contact the company and ask for more
information if you are unsure about anything that
you are reading as well. Make sure you are getting
wholesale prices. Look for similar pieces at the
online jewelry stores, or even at your local jewelry
stores, and compare the prices. The wholesale
price should be much lower.

Also check the refund and exchange policy of the
business you are planning to purchase from. Make
sure that there is a ‘no questions asked’ money
back guarantee, or the offer of a 100% refund if you
are not satisfied. If there is no refund policy, there
should be no deal! You can find other jewelry
wholesale from companies that do offer refunds
and exchanges.

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How to Price Your Jewelry Wholesale

Pricing is an issue that many people in the jewelry
business often worry about. However, there is a
method that you can easily use, whether you
purchase jewelry wholesale or make your own
jewelry. Pricing is very important. You don’t want
to charge too much, because you won’t sell
anything. On the other hand, you want to make
sure that you charge enough to make a profit.

If you purchase your jewelry at wholesale prices, a
markup of 15% to 30% is usual, and people will pay
these prices. In the grand scheme of things, apply
the 30% markup, and make that the ‘regular’ price.
When you need to move merchandise hold a sale,
and use the 15% markup price as the sale price.

If you make your own jewelry, determine the total
cost of the piece, including the cost of supplies,
shipping, warehousing and packaging, then apply a
15% markup. With the 15% markup, your jewelry
will be priced at the wholesale price. If you sell the
jewelry to the general public yourself, as opposed
to selling it to retailers, apply the retail price, which
in this case would be about 45% above your costs.

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How to Open An Online Jewelry Store With Jewelry Wholesale

Opening your own jewelry store has never been
easier than it is now. In fact, you can use the
Internet to open your own online jewelry store and
never stock a single piece of jewelry! In fact, your
jewelry store could be open for business in less
than a day – and the only thing you would need to
do is market it! This is pretty much an instant
business.

First, find jewelry wholesale suppliers. If you want a
truly ‘hands-off’ business, find a wholesaler who will
drop ship to your customers. This way, you never
have to handle any of the stock. Here is how it
works. You get your website set up, with an online
catalog of all of the jewelry that you offer. You
market that site to the public. Customers start
visiting your site, and they place orders. You
forward those orders to the drop shipper, and the
drop shipper handles the rest!

Most wholesalers will require you to pay for the
merchandise before it is shipped. This shouldn’t be
a problem because you will require your customers
to pay for their orders at the time the order is
placed. Of course, you charge more for the jewelry
than the wholesaler charges you.

In most cases, you will be allowed to set your own
prices. Look to see what the wholesaler charges
you, including shipping, then add 15% to 30% to
that price. This is what you should charge your
customers.

If you aren’t sure how to go about setting up a
website, you can probably find a wholesaler who
will provide you with a website. Most of these
wholesalers charge a fee for the site, and your site
will usually look like all of their other distributors.
This should be your last option.

You may consider opening an eBay store. There is
a fee for this as well, but at least your store will be
unique. You can also bypass the eBay store and
simply set up eBay auctions, which are very
affordable for everyone. Make sure that you set a
minimum reserve price for the jewelry that you are
selling so that you don’t lose money, and make
sure that the buyer pays all shipping costs and
insurance.

Again, setting up an online jewelry store with
jewelry wholesale is one of the easiest ways to start
a business today. You can literally be up and
running in a few short hours, and making money
within twenty-four hours of ‘opening your doors!’

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How to Make Your Own Jewelry Wholesale

Making jewelry is not only fun, it is actually very
easy. It just takes a lot of creativity, and a little skill.
In fact, you could easily start your own jewelry
wholesale company by making jewelry yourself.

There are countless books available with
instructions and ideas for jewelry making. There are
also numerous websites where you can learn how
to make your own jewelry and get ideas. In the
beginning, you will probably want to follow a few
instructions or patterns until you get the feel for it –
but eventually, you should let your creativity shine
through and design your own jewelry.

You can easily purchase all of the supplies that you
need for making your own jewelry wholesale through
wholesale sources online. Buying in bulk will get
you the best prices. You can buy cheap gems, and
high quality gems as well. Everything that you
could possibly need can be located through a
wholesale resource on the Internet!

After you’ve made several unique pieces, you
should show them to friends, family members, and
colleagues. You will be surprised at how many of
these people want you to make pieces for them as
well! Just be sure to charge, and soon enough, you
will have your very own thriving jewelry wholesale
business – simply because you learned how to
make your own jewelry wholesale.

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How to Make A Jewelry Wholesale Catalog

So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn’t as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company –
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.

If you make your own jewelry, you will need to get
good pictures of the jewelry – preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
professional take the photographs. It is cheaper to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and take it to a print shop that
can handle the job. This will cost money –
especially since the pages need to be glossy and
in color, and the catalog will need to be bound –
but this expense will be well worth it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry – or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a
reputable direct mail company! This is an investment
in the future of your business, and your jewelry
wholesale catalog needs to be perfect in every way –
and the mailing needs to go off without a hitch!

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